Retail Media Networks: Separating Hype from Reality
Retail media networks have been a point of interest in the digital advertising industry for several years, but lately, it’s become a much hotter topic. Retailers are creating advertising platforms
HubSpot Layoffs: A Sign of Tougher Times for Martech?
HubSpot, a leading provider of inbound marketing and sales software and a leader in the martech industry, has recently announced that it will be reducing its workforce by 7% and
Cookieless Future, Clean Data: The Role of Data Clean Rooms
As the use of cookies declines, organizations must find new ways to securely and compliantly handle sensitive data. Data clean rooms provide a solution by creating a secure and compliant
The Ultimate MarTech Career Guide: How to Become a MarTech Expert
Welcome to the ultimate guide on becoming a martech expert! If you’re interested in entering the field of marketing technology, or if you’re already working in the field and want
Data Warehouse vs. Data Lake: A Comprehensive Comparison
Welcome to the wild world of data management! It’s a land of endless possibilities, where you can turn raw data into actionable insights and make informed decisions that drive your
8 Must-Follow YouTube Channels for MarTech Lovers
If you're a MarTech enthusiast, you know how important it is to stay up-to-date with the latest trends and developments in the field. One of the best ways to do
