Generative AI in Marketing: Balancing Creativity with Ethical Responsibility
Generative AI in marketing can create personalized content and attention-grabbing ad designs, but its use raises important ethical concerns such as data privacy, bias, and transparency..
Redefining MarTech with AI-Powered Solutions – Interview with Scott Maxworthy
Summary: In this interview with The MarTech Expert, Scott Maxworthy, Director at Max Media and Entertainment, sheds light on the intersection of Marketing Technology (MarTech) and Artificial Intelligence (AI). Scott discusses
Salesforce Joins the Ranks of Generative AI with Einstein GPT
Salesforce, the cloud-based software company, has recently announced the launch of its newest artificial intelligence (AI) product, Einstein GPT. The platform is designed to provide users with better customer interactions,
ChatSpot & Content Assistant: HubSpot Unveils Two New AI-Powered Tools
HubSpot, the popular customer relationship management (CRM) platform, has launched 2 new AI-powered tools: ChatSpot.ai and Content Assistant. These tools are designed to improve customer experience and boost productivity for
Switching Careers to Data Analytics: Is It the Right Move for You?
Switching to a career in data analytics has become increasingly popular in recent years, and for good reason. As businesses increasingly rely on data-driven decision making, the demand for skilled
7 Horrible Mistakes You’re Making With Automation
Automation has become an essential part of marketing, allowing businesses to streamline their operations and save time. However, if not used correctly, it can lead to terrible results that can
