Exploring Data-Driven Attribution: A Thought Starter for Marketing Data Scientists
Everybody wants results. In today’s high-stakes marketing game, we’re left wondering: are traditional attribution models outdated? If they are, could data-driven attribution models be the answer we need for gaining
Beyond Cookies: Exploring the Implications of Google’s Privacy Sandbox
You will fail if you are looking for one way to solve all targeting issues. The New AdTech era brings challenges that require multiple solutions chained under a creative standpoint.
Contextual Targeting in Programmatic: How to Use it the Right Way to Boost your ROI
If you are puzzled about developing a strong yet privacy-friendly media-buying strategy, here’s what you should know: Contextual targeting and programmatic can go hand in hand. As privacy turned out
Chart Crimes Unveiled: How to Ruin Your Data Visualization in Style
As a Marketing Data Analyst, I know firsthand the power of data visualization in conveying information to decision-makers and influencing their choices. It’s fascinating how well-designed dashboards and reports can
Meta enters the Generative AI race: AI Sandbox for Facebook & Instagram ads
Meta is making a big push into the world of artificial intelligence (AI) with its latest offering, the AI Sandbox. The new generative AI tool is intended to help advertisers
Gamification in Marketing: Here’s What You Need to Know
Traditional marketing strategies have not only failed to engage customers in modern times but also are becoming increasingly irritating for most people. This is why it is time to up
