Beyond Cookies: Exploring the Implications of Google’s Privacy Sandbox
You will fail if you are looking for one way to solve all targeting issues. The New AdTech era brings challenges that require multiple solutions chained under a creative standpoint.
Contextual Targeting in Programmatic: How to Use it the Right Way to Boost your ROI
If you are puzzled about developing a strong yet privacy-friendly media-buying strategy, here’s what you should know: Contextual targeting and programmatic can go hand in hand. As privacy turned out
Meta enters the Generative AI race: AI Sandbox for Facebook & Instagram ads
Meta is making a big push into the world of artificial intelligence (AI) with its latest offering, the AI Sandbox. The new generative AI tool is intended to help advertisers
Gamification in Marketing: Here’s What You Need to Know
Traditional marketing strategies have not only failed to engage customers in modern times but also are becoming increasingly irritating for most people. This is why it is time to up
What is In-Game Advertising and How Can You Leverage it for Your Business?
In-Game Advertising (IGA) is not only cool but also effective! When done the right way, it can reach millions of highly engaged and attentive gamers out there, thus boosting your
The Future of MarTech with AI – Chat with Charlie Worrall
Summary: In this interview with The MarTech Expert, Charlie Worrall, SEO Manager at Imaginaire, discusses the benefits and challenges of AI-powered solutions in MarTech, including innovative uses and ethical considerations.
