Marketing technology (MarTech) is an essential part of any modern marketing strategy. It helps businesses automate and streamline their marketing efforts, allowing them to reach and engage with their target audience more effectively.
If you’re a MarTech enthusiast, you know how important it is to stay up-to-date with the latest trends and developments in the field. One of the best ways to do this is by following MarTech experts and thought leaders on YouTube.
Here are 8 must-follow YouTube channels for MarTech lovers:
1. Neil Patel
Neil Patel is a well-known digital marketing expert and the co-founder of Crazy Egg and Hello Bar. His YouTube channel covers a wide range of topics related to MarTech, including SEO, content marketing, and social media. The channel features practical, actionable advice and often includes Patel’s own experiences and case studies. In addition to MarTech content, the channel also covers topics like entrepreneurship, personal development, and business strategy.
2. Brian Dean
Brian Dean is the founder of Backlinko, a popular SEO and content marketing blog. From SEO to PPC to social media, you’ll find a wealth of valuable insights and strategies to help you succeed with MarTech.
3. HubSpot
HubSpot is a leading growth marketing platform that empowers thousands of companies with software. Their YouTube channel is packed with a wide range of MarTech-related content, including content on inbound marketing, SEO solutions, business trends, and much more.
4. Moz
Moz is a leading provider of SEO software and services. Their YouTube channel features a range of helpful videos on topics like keyword research, on-page optimization, and link building.
5. Social Media Examiner
Social Media Examiner is a popular blog that covers all things social media. Their YouTube channel covers a variety of MarTech-related content, including social media marketing tips and strategies.
6. Hootsuite
Hootsuite is a popular social media management platform. Their YouTube channel is a great resource for videos on topics like social media strategy, content creation, and more.
7. Digital Marketing Institute
The Digital Marketing Institute is a leading provider of digital marketing education and certification. Their YouTube channel features a variety of MarTech-related content, including digital marketing tips and industry insights.
8. SEMrush
SEMrush is a popular SEO and digital marketing tool. Their YouTube channel is a great resource for anyone looking to stay up-to-date on the latest MarTech trends and best practices.
Samaher is a MarTech professional with a strong background in marketing data analytics, marketing automation, email marketing, and paid ads. She has successfully helped companies such as Advyteam, Acredius, and Keyrus achieve their marketing goals through her analytical approach and strategic thinking.
