Contextual Targeting in Programmatic: How to Use it the Right Way to Boost your ROI
If you are puzzled about developing a strong yet privacy-friendly media-buying strategy, here’s what you should know: Contextual targeting and programmatic can go hand in hand. As privacy turned out
Meta enters the Generative AI race: AI Sandbox for Facebook & Instagram ads
Meta is making a big push into the world of artificial intelligence (AI) with its latest offering, the AI Sandbox. The new generative AI tool is intended to help advertisers
The Future of MarTech with AI – Chat with Charlie Worrall
Summary: In this interview with The MarTech Expert, Charlie Worrall, SEO Manager at Imaginaire, discusses the benefits and challenges of AI-powered solutions in MarTech, including innovative uses and ethical considerations.
Generative AI in Marketing: Balancing Creativity with Ethical Responsibility
Generative AI in marketing can create personalized content and attention-grabbing ad designs, but its use raises important ethical concerns such as data privacy, bias, and transparency..
Redefining MarTech with AI-Powered Solutions – Interview with Scott Maxworthy
Summary: In this interview with The MarTech Expert, Scott Maxworthy, Director at Max Media and Entertainment, sheds light on the intersection of Marketing Technology (MarTech) and Artificial Intelligence (AI). Scott discusses
Salesforce Joins the Ranks of Generative AI with Einstein GPT
Salesforce, the cloud-based software company, has recently announced the launch of its newest artificial intelligence (AI) product, Einstein GPT. The platform is designed to provide users with better customer interactions,
