3 May
2024
Beyond Cookies: Exploring the Implications of Google’s Privacy Sandbox
You will fail if you are looking for one way to solve all targeting issues. The New AdTech era brings challenges that require multiple solutions chained under a creative standpoint.
20 Oct
2023
Contextual Targeting in Programmatic: How to Use it the Right Way to Boost your ROI
If you are puzzled about developing a strong yet privacy-friendly media-buying strategy, here’s what you should know: Contextual targeting and programmatic can go hand in hand. As privacy turned out
11 Apr
2023
What is In-Game Advertising and How Can You Leverage it for Your Business?
In-Game Advertising (IGA) is not only cool but also effective! When done the right way, it can reach millions of highly engaged and attentive gamers out there, thus boosting your
