What is In-Game Advertising and How Can You Leverage it for Your Business?
In-Game Advertising (IGA) is not only cool but also effective! When done the right way, it can reach millions of highly engaged and attentive gamers out there, thus boosting your
The Future of MarTech with AI – Chat with Charlie Worrall
Summary: In this interview with The MarTech Expert, Charlie Worrall, SEO Manager at Imaginaire, discusses the benefits and challenges of AI-powered solutions in MarTech, including innovative uses and ethical considerations.
6 Proven Ways to Boost Your Email Open Rates
Email marketing is a crucial part of any digital marketing strategy. However, it’s not enough to just send emails to your subscribers; you need to ensure that your emails are being
Generative AI in Marketing: Balancing Creativity with Ethical Responsibility
Generative AI in marketing can create personalized content and attention-grabbing ad designs, but its use raises important ethical concerns such as data privacy, bias, and transparency..
Redefining MarTech with AI-Powered Solutions – Interview with Scott Maxworthy
Summary: In this interview with The MarTech Expert, Scott Maxworthy, Director at Max Media and Entertainment, sheds light on the intersection of Marketing Technology (MarTech) and Artificial Intelligence (AI). Scott discusses
Salesforce Joins the Ranks of Generative AI with Einstein GPT
Salesforce, the cloud-based software company, has recently announced the launch of its newest artificial intelligence (AI) product, Einstein GPT. The platform is designed to provide users with better customer interactions,
