Exploring Data-Driven Attribution: A Thought Starter for Marketing Data Scientists
Everybody wants results. In today’s high-stakes marketing game, we’re left wondering: are traditional attribution models outdated? If they are, could data-driven attribution models be the answer we need for gaining
Beyond Cookies: Exploring the Implications of Google’s Privacy Sandbox
You will fail if you are looking for one way to solve all targeting issues. The New AdTech era brings challenges that require multiple solutions chained under a creative standpoint.
Contextual Targeting in Programmatic: How to Use it the Right Way to Boost your ROI
If you are puzzled about developing a strong yet privacy-friendly media-buying strategy, here’s what you should know: Contextual targeting and programmatic can go hand in hand. As privacy turned out
Generative AI in Marketing: Balancing Creativity with Ethical Responsibility
Generative AI in marketing can create personalized content and attention-grabbing ad designs, but its use raises important ethical concerns such as data privacy, bias, and transparency..
Switching Careers to Data Analytics: Is It the Right Move for You?
Switching to a career in data analytics has become increasingly popular in recent years, and for good reason. As businesses increasingly rely on data-driven decision making, the demand for skilled
Cookieless Future, Clean Data: The Role of Data Clean Rooms
As the use of cookies declines, organizations must find new ways to securely and compliantly handle sensitive data. Data clean rooms provide a solution by creating a secure and compliant
