Exploring Data-Driven Attribution: A Thought Starter for Marketing Data Scientists
Everybody wants results. In today’s high-stakes marketing game, we’re left wondering: are traditional attribution models outdated? If they are, could data-driven attribution models be the answer we need for gaining
Chart Crimes Unveiled: How to Ruin Your Data Visualization in Style
As a Marketing Data Analyst, I know firsthand the power of data visualization in conveying information to decision-makers and influencing their choices. It’s fascinating how well-designed dashboards and reports can
Meta enters the Generative AI race: AI Sandbox for Facebook & Instagram ads
Meta is making a big push into the world of artificial intelligence (AI) with its latest offering, the AI Sandbox. The new generative AI tool is intended to help advertisers
The Future of MarTech with AI – Chat with Charlie Worrall
Summary: In this interview with The MarTech Expert, Charlie Worrall, SEO Manager at Imaginaire, discusses the benefits and challenges of AI-powered solutions in MarTech, including innovative uses and ethical considerations.
Generative AI in Marketing: Balancing Creativity with Ethical Responsibility
Generative AI in marketing can create personalized content and attention-grabbing ad designs, but its use raises important ethical concerns such as data privacy, bias, and transparency..
Redefining MarTech with AI-Powered Solutions – Interview with Scott Maxworthy
Summary: In this interview with The MarTech Expert, Scott Maxworthy, Director at Max Media and Entertainment, sheds light on the intersection of Marketing Technology (MarTech) and Artificial Intelligence (AI). Scott discusses
